![]() ![]() ![]() The optics of this gross are worth a huge pat on the back to UAR. result we’ve seen for an older audience film in the pandemic, which is very encouraging for this hesitant audience. Make that an abundance of moviegoers, particularly the crowd that doesn’t come on opening weekend.īut until then, House of Gucci is looking at a $20M+ 5-day, and that’s a victory worth celebrating, as 31% of its audience was over 45, the best B.O. I’m convinced the moment the mask mandate is lifted and life is declared safe is when that older adult audience will come roaring back. Yesterday, the Dow dropped 900 points in its worst day from fears of the new Covid-19 variant B.1.1.529. The media, including myself, are dying, just dying to go back to the old ways of analyzing box office gross receipts, declaring immediate bombs, accusing studios of over-or-under spending, and the whole WTF of it all.īut we need to remember, the domestic box office is still being graded on a curve, because, hello, we’re still in a pandemic, and there’s still headlines of new variants every day, with movie theaters checking vax cards in box office capitals like Los Angeles and NYC (remember, some people refuse to be vaccinated) and everyone still wearing masks. Sure, absolutely, we’ve seen better Thanksgivings at the box office, and this year’s estimated 5-day total of $145.5M isn’t even in Comscore’s top 10 for the holiday, off 45% from 2019’s $263.4M, when Frozen 2 was on the marquee. ![]() House of Gucci played best in the larger city markets, especially in the West. Close to 40% of the audience said they came out for Lady Gaga, while 32% cited the ensemble cast of Adam Driver, Al Pacino, and Jared Leto, while 34% were intrigued by the Gucci family murder plot. 'Encanto' Review: Walt Disney Animation's 60th Movie Doesn't Reach The Heights Of Their Best, But Still Has Some Magic For The Familyįemales turned out at 60%, giving the film an 84% positive, with men at 40% with 80% positive. ![]()
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